Just a little bit about meβ I'm a native Chicagoian, but currently based in snowy Boston, Massachusetts. My core guiding principles of the design process is to strike the balance between user goals and business goals. While users must be considered first in every design process, business goals must also be taken into consideration in order for the product to create true impact. These business goals include monetization strategies, market analysis, and market strategies. From sketching to graphics to photography and now product design, each of these mediums are linked by a common thread: the power of a story. Product design enables me to illuminate stories of people across the world. In my spare time, you can find me customizing mechanical keyboards, configuring hi-fidelity audio systems, and street photography.